Introduction
There are so many Customer Relationship Management (CRM) systems available in the market today, each with its own set of features, integrations, and capabilities. It gets so confusing while choosing the perfect CRM for your company and your team.
But don't worry, in this article we will cover everything from- What is a CRM, what are the CRM solutions available in the market to which CRM system is will be best for your business!
So let's get started!
What is a CRM?
A customer relationship management system or CRM, is a software application that helps businesses manage and track customer interactions and data. A CRM system can help companies keep track of customer information such as contact details, purchase histories, and preferences. This information can create targeted marketing campaigns, improve customer service, and make more informed business decisions.
Some of the most popular customer relationship management (CRM) systems include Salesforce, Oracle CRM, Microsoft Dynamics CRM, etc. There are also CRMs in the market, like Sunbase CRM explicitly designed for small businesses who want more than just sales management tools.
Benefits of CRM Systems
There are many benefits that businesses can reap from using a CRM system. Some of the most notable benefits include:
• Improved customer relationships and service
A CRM system can help businesses track customer interactions and preferences, providing better customer service. For example, if a customer has made several purchases from your company, the CRM platform can automatically recognize this and provide them with a personalized experience, and simultaneously also improve customer retention!
• Increased sales
A CRM system can help businesses keep track of customer purchase histories and preferences, creating targeted marketing campaigns that are more likely to result in sales. In addition, a CRM system can help businesses identify and track customer needs, which can lead to increased sales and customer satisfaction.
When the customers feel that they are being listened to and that their needs are being taken into account, they are more likely to do business with a company.
• Better decision making
By tracking customer data, a customer relationship management (CRM) system can help businesses make more informed business decisions. For example, if a particular product is selling well, the CRM system can track this data and recommend that the company produce more of that product.
Other than these benefits, a perfect CRM solution will help you with sales forecasting, analyzing buyer behaviors, organizing tasks for sales reps and project deliverables.
Customer relationship management software is becoming an increasingly important part of doing business for good reason. Like we discussed above, they offer many benefits to help companies improve customer service, increase sales, and make better decisions. If you're looking for a CRM system for your business, be sure to do your research and find one that fits your specific needs.
Different types of CRM software?
There are three types of CRM software:
1. Cloud-based CRM software
Cloud-based CRM software is hosted online and can be accessed anywhere with an internet connection. This type of software is typically subscription-based and may require a monthly or annual fee.
In Cloud-based CRM, there is no need to spend a fortune on setup charges because the vendor hosts all of the gear and servers needed to run the CRM. Examples of Cloud-based CRM platforms are Salesforce, Sunbase, etc.
2. On-premise CRM software
On-premise CRM software is installed on your organization's computer network and must be managed and maintained by your IT department. This type of software is typically licensed and may require an upfront purchase price and periodic maintenance fees. Example for on- premise CRM is Oracle CRM.
3. Hybrid CRM software
Hybrid CRM software combines the features of both cloud-based and on-premise CRM software. This type of software is hosted online but can also be installed on your organization's computer network. Hybrid CRM software typically requires a monthly or annual subscription fee and an upfront purchase price.
All of the hybrid CRM systems are hosted in the cloud. This means you can securely access them from any device, from any location, allowing your team to operate just as successfully from the office, at home, or on the road. For further protection, all data is automatically backed up on various servers.
Examples of CRM systems
Salesforce
Salesforce CRM is a customer relationship management (CRM) system that provides a number of features for managing customer data and interactions, including sales, marketing, customer service, and support. Salesforce CRM is used by many organizations to manage their customer interactions, track leads and opportunities, and automate sales processes.
Salesforce CRM is a cloud-based application that can be accessed from any device with an internet connection. It offers a number of features for managing customer data and interactions, including sales, marketing, customer service, and support. Salesforce CRM is used by many organizations to manage their customer interactions, track leads and opportunities, and automate sales processes.
Oracle CRM
Oracle CRM is another popular CRM system that offers many of the same features as Salesforce CRM. However, Oracle CRM is an on-premises application that must be installed and managed by your organization. Oracle CRM is best for your company if you need an on-premises CRM system with more customization options.
Oracle CRM can be expensive to license and maintain. It is also said to be difficult to configure and customize to meet specific needs and it can get challenging to find qualified professionals who are knowledgeable in Oracle CRM.
Microsoft Dynamics CRM
Microsoft Dynamics CRM is a customer relationship management (CRM) software application. The product is aimed at organizations of all sizes, with features and pricing scaled accordingly.
Dynamics CRM can be used to manage customer data, sales processes, marketing campaigns, service operations, and more. It integrates with other Microsoft applications such as Outlook, Office 365, and Skype for Business. Additional functionality can be added through integration with other software applications from Microsoft partners or through the use of custom-built plug-ins.
The only disadvantage of Microsoft Dynamics CRM is that it can be expensive, depending on the size and needs of the organization. Additionally, it may require customization or integration with other applications in order to be most effective.
SugarCRM
SugarCRM is a customer relationship management (CRM) system that helps businesses manage their customer interactions and track customer data. SugarCRM can be used to track customer interactions across various channels, including email, phone, social media, and webchat. SugarCRM also collects and stores customer data, which can be used to create customer profiles and track customer behaviour over time.
SugarCRM is a cloud-based CRM platform that can be accessed from any internet-connected device. SugarCRM is also available as a mobile app for Android and iOS devices.
SugarCRM does not have many integrations with other software programs, which can limit its functionality.
Sunbase CRM
Sunbase Solar CRM is the best customer relationship system for a business that wants to customize it as per their needs!
Sunbase Solar CRM was built to fit the needs of solar companies perfectly but it has so many features and tools in the software that it can be (and is) used by non- solar companies too! Sunbase CRM offers Lead Generation Tools, contact management, Automated Follow-Up, lead tracking, opportunity tracking, and more.
Pricing of Sunbase CRM is one of the most affordable CRM solutions out there, so if you're thinking of getting a CRM for your business, book a free demo with Sunbase today and decide for yourself!
How to effectively use Customer Relationship Management Software?
Before getting a CRM software for your business you need to know how you can effectively use your CRM tools to get the best value for your money!
Step 1- Goal Setting
The first step is to identify what you want to achieve with a CRM system. Do you need to improve customer service? Increase sales? Make better decisions? Once you know what you want to achieve, you can select the right CRM system for your business.
Step 2- Configure your CRM platform
Once you have selected a CRM system, the next step is to configure it to meet your specific needs. This may require some customization and tweaking, but it's well worth it to get the most out of your CRM system.
Step 3- Input all existing data
The last step is to use the CRM system. This means inputting all of your customer data into the system and using it to make better decisions. The more you use the CRM system, the more benefits you reap from it.
All CRM systems offer many benefits for businesses of all sizes, be it Zoho CRM or Sunbase CRM. By selecting the right CRM system and configuring it to meet your specific needs, you can effectively improve customer service, increase sales, and make better decisions.
How to choose a CRM perfect for your company?
Analyze your requirements
CRM systems come in all shapes and sizes, so it's essential first to determine what your company needs in a CRM system. Do you need a system that can track leads and sales opportunities? Or do you need a system that can manage customer support interactions?
Evaluate different CRMs
Once you've determined the features your company needs, start by evaluating the different available CRM systems. Many other CRMs on the market, from cloud-based solutions to on-premise solutions. Evaluate each system based on its features, price, and compatibility with your business. Some companies provide a free trial or demo and some don't, so make sure you book demos with various CRM companies and find the one for you!
Don't just consider the big-name CRM providers either; there are many smaller and equally powerful CRMs (like Sunbase) that may be a better fit for your company, functionality wise and financially. Do some research and talk to other businesses using CRM systems to get their recommendations.
Get familiar with the CRM
Once you've found the perfect CRM for your company, it's essential to set up some guidelines and processes for using the system. Everyone in your company should be familiar with using the CRM and what information must be entered into the system.
Choosing the right CRM system for your company can be a daunting task, but it's essential to take the time to find a plan that fits your needs. By following these tips, you'll be able to find the perfect CRM for your business.
Types of CRM software according to the features they offer
1. Operational CRM Software
This type of customer relationship management software helps businesses manage their customer interactions and track customer data. It includes contact management, lead tracking, and campaign management features.
The term "operational CRM" refers to services that enable businesses to provide excellent customer service. CRM's assistance for many company operations, such as sales, service, and marketing, is supplied via this feature.
Sales, marketing, and service automation are all part of the operational CRM process. The primary goal of this sort of customer relationship management system is to create leads, contact management, collect all necessary information, and offer support throughout the client's lifetime.
2. Analytical CRM software
Analytical CRM software helps businesses analyze customer data to understand customer behavior and preferences. It includes customer segmentation, customer profiling, and churn analysis features.
Top management, marketing, sales, and support workers may use analytical CRM to decide the best approach to service customers. The primary function of this sort of CRM solution is data analysis.
It examines consumer data from numerous contact points to better understand an organization's present state. It assists senior management in making better decisions, marketing executives in understanding the efficacy of campaigns, sales executives in increasing sales, and support employees in improving quality of service and building strong customer relationships.
3. Collaborative CRM software
Collaborative CRM software helps businesses collaborate with customers and partners to improve customer service. It includes chatbot support, co-browsing, and social media analytics.
Collaborative CRM is also known as Strategic CRM. It allows a company to exchange customer information throughout multiple business divisions such as sales, marketing, technical, and support. Feedback from support staff, for example, might help a marketing team contact targeted consumers with specific products or services.
Top 5 CRM Software
There are many CRM software in the market, but it can be challenging to determine which one is the best for your business. You need to consider several factors when choosing a CRM software, such as the features it offers, the price, and the company’s reputation.
Here is a list of the top 5 CRM software in the market today:
#1 Salesforce
Salesforce is one of the most popular CRM software in the market today. It offers many features, such as lead management, customer service, and marketing automation. It also has a user-friendly interface that makes it easy for users to learn how to use it.
Salesforce is a forerunner in CRM and associated SaaS products. They've adopted AI as a component of their customer-solutions toolset in recent years. Marketing and sales aspects are packaged independently from customer service. Social Studio includes social media sales and marketing, while Social Client Service handles customer specifics. Fortunately, navigating between both platforms and sharing information is relatively simple.
The only downside to Salesforce is that its pricing can be a bit expensive for small and medium size businesses.
#2 Zoho CRM
Zoho CRM is another popular CRM software in the market. It offers many features, such as lead management, customer service, and marketing automation. With a simple user interface, full-featured automation functions, and configurable modules, Zoho CRM caters to small enterprises.
The only downside to Zoho CRM is that its pricing can be a bit expensive for small businesses.
Zoho comes in both free and premium editions. The trial version is accessible for up to three people, but its functionality is restricted, with no bulk emailing capabilities and limited customizability.
#3 HubSpot CRM
HubSpot CRM offers many features, such as lead management, customer service, and marketing automation. It also has a user-friendly interface that makes it easy for users to learn how to use it.
The only downside to HubSpot CRM is that its features are somewhat limited compared to other CRM software in the market and the pricing of this CRM can be considered high if you want all the features.
#4 Infusionsoft
Infusionsoft is a CRM software that offers many features, such as lead management, customer service, and marketing automation. It also has a user-friendly interface that makes it easy for users to learn how to use it. The only downside to Infusionsoft is that the features are limited compared to other softwares in the similar price range.
#5 Sunbase CRM
Sunbase CRM is a CRM software that offers many features, such as lead management, customer service, and marketing automation. The pricing for Sunbase CRM software is affordable for businesses of all size and you really get value for money.
Some of the features of Sunbase CRM are down below-
Conclusion
You now know everything there is to know about CRMs, including which ones are available on the market and all of the benefits you'll receive if you acquire one.
The top 5 CRM software in the market today are Salesforce, Zoho CRM, HubSpot CRM, Infusionsoft, and Sunbase CRM. These CRMs offer many different features, such as lead management, customer service, and marketing automation. They also have a user-friendly interface that makes it easy for users to learn how to use them. If you are looking for a CRM software with all the bells and whistles, then you may want to consider paying a bit more for Salesforce, Zoho CRM. However, if you are looking for affordable, customizable and versatile CRM software with all the features you need, then Sunbase CRM is a great option!
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Sunbaseis all-in-one management software that helps companies saves time and money with automation! If you have a business that needs to optimize operations, try Sunbase software suite forFREE! If you have any doubt about our software, feel free tocontact us!
FAQs
What is CRM and examples? ›
Customer relationship management (CRM) is a technology that allows businesses both large and small to organise, automate, and synchronise every facet of customer interaction. CRM system examples include marketing, sales, customer service, and support.
What is a CRM system? ›A Customer Relationship Management (CRM) system helps manage customer data. It supports sales management, delivers actionable insights, integrates with social media and facilitates team communication. Cloud-based CRM systems offer complete mobility and access to an ecosystem of bespoke apps.
What is a CRM system quizlet? ›customer relationship management (CRM) a business philosophy and set of strategies, programs, and systems that focuses on identifying and building relationships with a retailer's valued customers. share of wallet. % of the customers' purchases made from the retailer. customer loyalty.
What is CRM short answer? ›Customer relationship management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.
What are the 5 types of CRM? ›- Operational CRMs. Operational CRMs give your marketing, sales, and customer service departments the possibility to better support your existing and potential customers. ...
- Analytical CRMs. ...
- Collaborative CRMs. ...
- Campaign management CRMs. ...
- Strategic CRMs.
Siebel introduced the first mobile CRM app called Siebel Sales Handheld in 1999. The idea of a stand-alone, cloud-hosted customer base was soon adopted by other leading providers at the time, including PeopleSoft (acquired by Oracle), Oracle, SAP and Salesforce.com.
What are the 3 types of CRM systems? ›There are three main types of CRM systems: collaborative, analytical, and operational. Here's how to choose the best one for creating better conversational customer experiences for your customers.
How many types of CRM are there? ›What are the major types of CRM? Three major types of CRM are analytical, operational and collaborative.
What is the best CRM system? ›- Best for Communication: Freshsales.
- Best for Integrations: HubSpot CRM.
- Best for Remote and Hybrid Teams: Zoho CRM.
- Best for Cross-Platform Integrations: Quickbase.
- Best for Customer Support: Sage CRM.
- Best for Customization: Insightly.
- Best for Midsize Businesses: SugarCRM.
- CRM Module 1: Leads. Customers are the most valuable assets for your business. ...
- CRM Module 2: Marketing. ...
- CRM Module 3: Workflows. ...
- CRM Module 4: Apps Marketplace. ...
- CRM Module 5: Reports. ...
- CRM Module 6: Content Repository.
What are the 4 components of CRM? ›
Core CRM components.
As mentioned previously, any CRM implementation needs to consider these four core components: technology (applications and infrastructure), strategy (business goals and objectives), process (procedures and business rules) and people (organizational structure, skills, and incentives).
A CRM can sort, analyze, and prioritize your sales leads so that your sales team can focus on the opportunities that are likely to close and provide accurate answers to customers—quickly and efficiently—and your customer service team has the information they need for upselling and cross-selling.
What is the main function of CRM? ›A CRM system helps you keep your customer's contact details up to date, track every interaction they have with your business, and manage their accounts. It's designed to help you, improve your customer relationships, and in turn, customer lifetime value.
Which is the first step 5 step CRM process? ›Step 1: Generate brand awareness
The first step to acquiring new customers is awareness, which refers to how familiar prospects and customers are with your brand. Audience response to brand awareness tactics provides clues into what resonates with them.
There are 3 types of CRM platforms. You can choose from the analytical, operational or collaborative CRM to support your business. Choose the analytical CRM if you want to get your hands on the most important metrics about your customers in order to make more strategic decisions.
What are the 3 common CRM models? ›Three Common CRM Models
There are a number of CRM models experts have developed as frameworks for how companies manage, read and use customer data. The IDIC model, value chain model and five-step process model are three of the most effective, and therefore popular.
Small businesses often use QuickBooks as their first CRM, since it stores customer contacts and buying histories. When your business is just getting started, being able to access customer contact information from your accounting software might be enough.
What is a good CRM system? ›- Best for Small Businesses: Salesforce.
- Best for Project Management: monday Sales CRM.
- Best for Visual Sales Pipelines: Pipedrive.
- Best for Complete Customer Life Cycle: Zendesk.
- Best for E-Commerce: Oracle NetSuite CRM.
- Best for Ease of Use: Keap.
- Best for Communication: Freshsales.
- The Best Simple CRM of 2023.
- Zoho CRM.
- Freshsales.
- noCRM.io.
- Less Annoying CRM.
- OnePageCRM.
- Insightly.
- Pipedrive.
There are three main types of CRM systems: collaborative, analytical, and operational. Here's how to choose the best one for creating better conversational customer experiences for your customers.
Which are 5 important steps in CRM implementation? ›
- Set realistic, actionable goals. ...
- Do your research to find the right CRM solution. ...
- Select a CRM team, with department champions. ...
- Forecast the costs and benefits. ...
- Migrate and integrate data. ...
- Train the team and test the system.
Gmail's labels are another feature that turns Gmail into a CRM system. They allow users to segment prospects, customers, and partners according to pre-set variables or one you create yourself.
Is Excel a CRM system? ›Excel as CRM tool
An Excel spreadsheet is widely used and simple to handle. It allows you to collect data and information, manage and evaluate them with the help of database functions. This is why it is suitable for using as a CRM. You can create a table with different tabs and apply formulas for sorting and analyzing.
Google Sheets is a robust and easy-to-use online spreadsheet tool that can also work as a customer relationship management (CRM) system. It can be used to store important lead and customer-related data, track your sales funnel, and automate your marketing campaigns.