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Organizations across industries are digitally transforming—leveraging software to automate and optimize mission-critical operations, enhance customer experiences and drive competitive differentiation. Software has revolutionized mass transportation, drug development, business-customer interactions, and operational management.
Software has evolved from being a method for modernization to an opportunity for differentiation. Several key trends are fueling software-enabled digital transformation, including the rise of cloud computing and the Internet of Things, and the proliferation of mobile devices. Decision makers increasingly recognize the need to capitalize on these trends.
Historically, organizations have relied on packaged and custom software solutions to operationalize and automate their businesses. Packaged software often fails to address unusual use cases or to enable differentiation and requires organizations to conform their individual processes, needs, and systems of record to standardized frameworks.
While traditional custom software solutions can be differentiated and tailored to meet strategic objectives, development requires a long, iterative, cumbersome process, costly integration, and relies on scarce developer talent.
Appian has built a PaaS business model to enable organizations to differentiate themselves from their competition through software-enabled digital transformation. How? In this strategy story, we decoded the business model of Appian and understood what does Appian do and how does low code platform of Appian work.
What is Appian? What does Appian do?
Appian Corporation, founded in 1999, is a cloud computing and enterprise software company that sells a platform as a service (PaaS) for building enterprise software applications. Appian has built a business model around low-code development, process mining, business process management, and case management.
Appian provides a low-code platform that accelerates the creation of high-impact business applications and workflows, enabling customers to automate the most important aspects of their business. Organizations use Appian’s applications to improve customer experience, achieve operational excellence, and simplify global risk management and compliance.
Appian enables organizations to differentiate themselves from their competition through software-enabled digital transformation. Appian’s low-code platform employs an intuitive visual interface and pre-built development modules that reduce the time required to build powerful and unique applications.
Appian’s platform automates the creation of forms, workflows, data structures, reports, user interfaces, and other software elements that would otherwise need to be manually coded. This functionality dramatically reduces the iterative development process, allowing for real-time optimization and ultimately shortening the time it takes to design, build, and deploy applications.
Appian’s customers take advantage of its process mining, workflow engine, dynamic case management, and complete automation capabilities, which include Appian’s rules engine, native Robotic Process Automation, or RPA, native Intelligent Document Processing, or IDP, artificial intelligence, or AI, and Smart Services.
Organizations use Appian’s platform to launch new business lines, build large procurement systems, manage retail store layouts, conduct predictive maintenance on field equipment, optimize supply chain logistics, and manage trading platforms, among a range of other use cases.
As of December 2021, Appian had 816 customers in various industries, of which 635 were commercial and 181 were government or non-commercial entities. Appian’s customers include financial services, government, life sciences, insurance, manufacturing, energy, healthcare, telecommunications, and transportation organizations.
How does the Low-code platform of Appian work?
To understand how the low-code platform of Appian works, let’s analyze the key elements.
Appian’s heritage as a BPM company provides Appian with a differentiated understanding and ability to discover, design, and automate complex processes. Appian has incorporated that expertise into its platform to enable the development of powerful business software.
- Workflow: At the core of Appian’s platform is an advanced engine that enables the modeling, modification, and management of complex processes. Appian combines people, technologies, and data into a single workflow to maximize resources and improve business results.
- Automation: Appian’s complete automation capabilities allow companies to quickly combine people, systems, and data in a seamless workflow to deliver meaningful business impact.
- Process Mining: Appian Process Mining discovers how to reduce costs, increase efficiency, and optimize processes. Appian removes the single largest friction point in process mining, enabling customers to spend more time improving and automating workflows. Appian Process Mining features a no-code module that simplifies the preparation and transformation of enterprise data.
Web-Based Development Environment
The Appian design interface is a model-driven, web-based development environment for application creation, testing, deployment, and performance optimization. Appian design is a shared repository of all Appian components (interfaces, process models, APIs, new component builders, and user collaboration modules). It serves as an administration utility for managing people, processes, and data.
The Appian design repository incorporates design and DevOps best practices and years of lessons learned from digital transformation initiatives. Common development operations tasks require just a few clicks and can be automated for hands-off deployment, leading to improvements in developer productivity.
Appian’s Patented SAIL Technology
SAIL is Appian’s patented technology that allows developers to create dynamic and responsive web and native-mobile user interfaces through a “build once, deploy everywhere” architecture. SAIL interfaces only need to be created once, and SAIL automatically assembles customer applications for optimal viewing on each device type.
SAIL leverages native functionality inherent across a myriad of devices and operating systems to ensure the consistency of experience and optimal performance levels users expect. Updates to applications developed with SAIL are automatically disseminated across device types to ensure all users benefit from the most up-to-date functionality.
This approach enables enterprise mobility without the extensive time and resources other development approaches require.
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User Interfaces for All
- Unified employee interface: Appian’s end-user interfaces enable users to discover data, collaborate with other end users, and participate in process actions. End users can collaborate with others, obtain status updates, send direct and secure messages, and create social tasks for other end users, solving the problem of information silos.
- Customer experience: Appian Portals securely connect external users to apps without authentication. It allows users to quickly build public websites connected to their apps using low code in a way that is easy to scale and manage.
Appian Low-Code Data is an advanced data management technology that allows end users to discover and unite enterprise data into a single searchable environment, providing a comprehensive view of an organization’s data. Appian Low-Code Data gives users an immediate snapshot of all centralized data relating to common business activities such as customer, product, employee, or service requests.
What is the business model of Appian?
Powerful applications to solve critical and complex challenges: The core of Appian’s platform is an advanced engine that enables the modeling, modification, and management of complex processes and business rules, leveraging its expertise as a business process management, or BPM, company.
Rapid innovation: Appian’s platform employs a low-code, intuitive visual interface, and pre-built development modules that reduce the time required to build powerful and unique applications. This functionality greatly reduces the iterative development process, allowing for real-time optimization and ultimately shortening the time it takes to design, build, and deploy applications.
Integrated process mining: Integrating process mining into Appian’s platform alongside workflow and automation delivers significant additional value by reducing the number of steps and time from insight to action.
Automate with one platform: Appian’s complete automation capabilities allow companies to combine people, systems, and data in a seamless workflow to deliver meaningful business impact quickly.
Seamless integration with existing systems and data: Appian’s platform does not require data to reside within it to enable data analysis or cross-department and cross-application insight. Customers can access and orchestrate data from internal and external sources without needing to migrate data. This reduces data migration complexity and time to value.
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Partner Strategy of Appian
Appian has a strong and growing ecosystem of partners that helps accelerate Appian’s customers’ digital transformation initiatives and deliver customer value at scale. Appian’s workflow, broader automation, and discovery capabilities, paired with Appian’s partners’ industry and functional domain experience, help companies digitally transform their business.
Partners also help Appian offer industry-focused solutions, allowing companies to drive new approaches to engage their end users and employees. Appian has many strategic partnerships worldwide, including with companies such as KPMG, Accenture, PwC, Infosys, Wipro, and Deloitte.
These partners refer software subscription customers to Appian. Generally, they perform professional services with respect to any new service contracts they originate, increasing Appian’s subscription revenue without any change to Appian’s professional services revenue.
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Appian made $369.3 Million in 2021. Appian has a PaaS business model. Appian generates revenue primarily through sales of subscriptions to Appian’s platform and professional services. Appian generally sells its software on a per-user basis or through non-user-based single application licenses. Appian’s revenue comprises Subscriptions and professional services.
Subscriptions contributed $263.7 million to Appian’s revenue in 2021. Subscriptions revenue is primarily derived from the following:
- SaaS subscriptions bundled with maintenance and support and hosting services; and
- On-premises term license subscriptions bundled with maintenance and support.
A significant portion of Appian’s revenue is generated from subscriptions sold to governmental entities in the United States and internationally. Additionally, many of Appian’s current and prospective customers, such as those in the financial services, insurance, life sciences, and healthcare industries, are highly regulated and may be required to comply with more stringent regulations concerning subscribing to and implementing Appian’s platform.
Appian’s professional services revenue is comprised of fees for consulting services, including application development, deployment assistance, and training related to Appian’s platform. Appian has several strategic partnerships with KPMG, Accenture, PwC, Infosys, Wipro, and Deloitte.
These partners refer software subscription customers to Appian. Generally, they perform professional services with respect to any new service contracts they originate, increasing Appian’s subscription revenue without any change to Appian’s professional services revenue. Professional services contributed $106 million to Appian’s revenue in 2021.
Results of Operations
As per Appian’s 2021 annual report,
What is Appian and how does it work? ›
Appian is an industry-leading, modern 'low-code' platform that helps businesses manage their processes, cases, and customers more effectively. By combining business approaches such as Lean or Six Sigma with hyperautomation technologies like Appian, companies can achieve meaningful and continuous improvement.What is the purpose of Appian? ›
The Appian Platform helps organizations unleash digital innovation, drive efficiency, and connect customers, employees, and systems in end-to-end processes.What type of work Appian does? ›
Appian is a low-code development platform designed for businesses of all sizes. It enables users to build business process management (BPM) applications. Key features include case management, BPM, three-step app development and application integration.What is the most common use case for an Appian application? ›
Some Appian use cases include - Intelligent Business Process Management Systems (iBPMS), Dynamic Case Management (DCM), Digital Process Automation (DPA), Robotics Process Automation (RPA), and Low-code Development.What makes Appian different? ›
Why Appian? Because it comes with intuitive, easy-to-use tools that make it easy for even business users to get involved and meet the requirements. This allows rapid development, deployment, and scalability across operations.What is an example of an Appian application? ›
Some of the common uses of Appian applications in banking include credit card application processing and claims processing. Other Appian examples include use in HR Payroll, Hiring and Recruitment, Expense Reimbursement, among others.What are the advantages of Appian? ›
Appian BPM has numerous numbers of features such as BPMN Solutions, Business rules, Native repository of process, Event processing in complex cases, Interface designs, Out of Box integration, Maintenance of records, Real-time management tools, social collaboration, skill-based routing, extending process management, ...What database does Appian use? ›
Appian has since transitioned to MariaDB as the default database. If you have not transitioned to MariaDB, refer to the MariaDB upgrade guide for more details. MySQL and MariaDB are widely adopted solutions with abundant online documentation.What programming language is used in Appian? ›
The APPIAN pipeline is implemented in Python using the Nipype library. Although the core of the code is written in Python, the pipeline can use tools or incorporate modules written in any programming language.Is Appian a database? ›
The Appian Data Source is a relational database that stores Appian data and metadata, such as News posts, CDT and Record Type definitions, and Admin Console properties. Additional business data sources can be configured to store and access business data from Appian applications.
Who does Appian compete with? ›
Appian competitors include Pegasystems, Salesforce, ServiceNow, Oracle and AgilePoint.What are the four types of use cases? ›
There are four different types of use cases: includes, extents, communicates and generalizes.How many types of Appian reports are there? ›
Process Report Types. The three types of process reports expose different data and metrics from the analytics engines.How many ways we can start a process in Appian? ›
- Using a Web API to call the Start Process smart service or initiate a process from Appian RPA.
- Starting a process by sending an email.
- Exposing your process model as a webservice.
- In the Build view, click NEW > Data Store.
- Configure the following properties: Property. Description. Name. ...
- Click CREATE.
- Configure security for your data store.
- Click SAVE. The data store will open in a new browser tab.
- Automation Anywhere.
- SS&C Blue Prism.
Appian helps you automate any complex end-to-end workflow—and for the tasks that are repetitive, rules-based, and involve systems without APIs, Appian RPA is the efficient, scalable, and resilient solution.How should I prepare for an Appian interview? ›
- Do your research. ...
- Update and study your resume. ...
- Dress for the role. ...
- Test out Google Meet ahead of time.
Appian is the only recognized global leader across multiple enterprise technology markets, including low-code application development, digital process automation (DPA), intelligent business process management systems (iBPMS), and dynamic case management (DCM).What are the features of Appian? ›
Appian BPM features
Real-time management tools. Social collaboration. Complex event processing. Aggregated process history.
How does Appian connect to external database? ›
- Provide a supported database that can be accessed at a public IP address.
- Add it to the platform using a data source connected system.
- Create a corresponding data store object.
- In the interface used for your portal, use a!
Amazon Web Services and Appian
As an AWS Advanced Technology Partner, Appian solutions enable organizations to move to the cloud, build applications, scale workflows and align technology with business needs, all in a way that's fast, flexible, and future focused.
These objects include:
- Data store objects.
- Record type objects with data sync enabled.
- Process model objects with query database smart service nodes.
Appian has a robust content management framework that allows developers to store and organize application content. For document management, there are three specific objects involved: knowledge centers, document folders, and documents.Is Appian a CRM tool? ›
Appcino's CRM Sales on the leading low code platform Appian is a part of Appcino's CRM suite which enables organizations to intelligently and efficiently manage customer relationships from lead generation, sell to service, resulting in revenue growth, happy customers, increased efficiency, and transparency.Is Appian SAAS or PaaS? ›
Appian Cloud is acknowledged by industry analysts as a leading platform for BPM PaaS. Businesses use the Appian platform as a single environment for the delivery and consumption of applications that accelerate smarter decisions and actions across the enterprise.Is Appian Cloud Based? ›
Appian has been a recognized leader in cloud-based enterprise software platforms since delivering Appian Cloud in 2007. From the outset, we built our software to integrate with and complement the cloud's unique advantages, and to protect it from vulnerabilities.Does Appian require coding? ›
As an Appian developer, you don't need to write any logic code in any language; instead, you may utilize the Appian process model feature to design a workflow of the powerful business application. Not only that, you don't have to rely on any language or UI/UX developer to build an application's UI/UX.What are the three main types of user accounts? ›
Standard User accounts are for everyday computing. Administrator accounts provide the most control over a computer, and should only be used when necessary. Guest accounts are intended primarily for people who need temporary use of a computer.What are the 5 types of database users? ›
System Analysts. Application Programmers / Back-End Developers. Naive Users / Parametric Users. Sophisticated Users.
What are the three types of users? ›
- Beginner user.
- Intermediate user.
- Expert user.
Four types of database management systems
hierarchical database systems. network database systems. object-oriented database systems.
Appian also sells pre-built frameworks. In late 2020, it launched apps to support businesses with COVID-19 concerns.Does Google use Appian? ›
Overview. The Appian AI offering supports the integration of Google AI services in your Appian application. As part of the offering, you can leverage the power of Google Cloud Vision to collect key information and structure from images and PDFs.Is Appian a primary source? ›
The only other certain biographical datum is that Appian's Roman History appeared sometime before 162. This is one of the few primary historical sources for the period.Is Appian similar to Salesforce? ›
Appian is a low-code development and business process management platform. It features drag-and-drop design for app building, automated work processes, unified data management, and cloud-based deployment. Salesforce is a web-based CRM application that enables users to forecast revenues and track leads.Is Appian a programming language? ›
APPIAN is an open-source automated software pipeline for analyzing PET images in conjunction with MRI. The goal of APPIAN is to make PET tracer kinetic data analysis easy for users with moderate computing skills and to facilitate reproducible research.What is the difference between Appian and Salesforce? ›
Appian is a low-code development and business process management platform. It features drag-and-drop design for app building, automated work processes, unified data management, and cloud-based deployment. Salesforce is a web-based CRM application that enables users to forecast revenues and track leads.Is Appian an ERP tool? ›
We have built a microfluid ERP suite empowered by Infosys' live enterprise and Appian's dynamic capabilities that can wire process mining, case management, robotics, service integrations, and AI/ML to supercharge ERP platforms.How does Appian connect to database? ›
- Install the corresponding driver.
- Provide the data source connection information to Appian.
- Register the data source with Appian.
How many types of views are there in Appian? ›
By default, each record type will have at least three views: Summary view. News view. Related Actions view.Is Appian Java based? ›
Appian RPA's Java modules are collections of interfaces, classes, and methods that developers can use in their code. These modules are designed for more experienced Java developers. These modules are organized based on common use cases, notably regarding the software a robotic process interacts with.Is Appian web based? ›
Appian Anywhere, a 100% web-based solution by the Appian Corporation, has overwhelming advantages over its more traditional competition. First, because it is web-based, Appian Anywhere can be viewed online from anywhere and by anyone who needs the information. Appian's network can be viewed with any operating system.What are the 3 common CRM models? ›
- IDIC CRM Model. The Peppers & Rogers Group established the IDIC CRM model in 2004. ...
- CRM Value Chain Model. The CRM value chain model was first described by Professor Michael Porter from Harvard Business School in 1985. ...
- Payne and Frow's Five Step Process CRM Model.
There are three main types of CRM systems: collaborative, analytical, and operational. Here's how to choose the best one for creating better conversational customer experiences for your customers.